25+ Years of Experience

The Restaurant Business Is Hard, But I Can Help Make It Easier For You.

80% of restaurants fail within the first 5 years and I am here to help you not become one of those statistics.

Call Us Today:

(773) 892-8016

My name is Martin Castro and I help restaurants get to profitability quickly.

I am a highly experienced restaurateur with 25 years of experience in the industry. Deep knowledge in concept development, operations, construction build-outs, menu development, and financials.

Let’s Numbers Talk
Years of Experience
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New Restaurant Openings
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Gross Merchandise Volume
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Happy Customers
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How I Can Help

Build Outs

Ability to create restaurant designs, blue prints, oversee construction, permitting and equipment layout.

Menu Creation

Let's build a profit driven menu from scratch with food trends in mind or alter your current menu for profitability

Staff Control

Ability to hire, train and coach any staff with sizes ranging from 2-500 people. Also, I am able to restructure current processes

P&L Execution

Whether your restaurant is doing $30K or $30M a month, I can help balance all P&L's and identify problem areas with solutions on how to fix them

Lease Agreements

Let me oversee the full process of your lease agreements along with inspections, zoning and more

Franchise Management

Understanding franchise management can be daunting, but I have a strong background in franchise operations and can get your restaurant up to speed.


"We had the good fortune to hire Baseline for one of our hotel-restaurant properties in Chicago. Martin instilled positive lasting changes and has a deep knowledge in the food & beverage industry. We will not hesitate to reengage him if the need arises."
Sanjay Patel - Partner
LXG, Level Hospitality
"I met Martin in 2014 and he helped our restaurant group to reorganize and structure before our sale. He helped us to operate on a higher level and bring in 30% more revenue within the first 6 months. Martin possesses the rare ability to execute both analytical and creative critical thinking. He’s a true professional and I couldn't recommend him enough."
Leon Toia
Former President of Leona’s Pizzeria Restaurants/ Toia Properties
Baseline helped me with two of my restaurants but most recently at Whiskey & Rhythm, an American retro-bar in Indianapolis. Martin is very knowledgeable about menu development, product resourcing, and overall business operations.
Teddy Gilmore - Owner
Whiskey & Rhythm

Request Info

Congrats! You took the first step in helping your restaurant not become another bad statistic. The next steps are to book a consultation call and see if Baseline Restaurant Consulting can even help you in the first place. Please see a few things below we do require: