A Little Bit About Me

I am a highly experienced restaurateur with 25 years of experience in the industry. Deep knowledge in concept development, operations, construction build-outs, menu development, and financials. I have managed, owned and operated all concepts from fine dining to quick casual. My responsibilities in the past included: 20 new restaurant openings, food/labor/beverage cost controls, overseeing blue print and construction, P&L, leasing agreements and more. Whether you are a brand new restaurateur that wants piece of mind during your opening, an independent operator who would welcome more efficiency or a seasoned veteran in the industry looking for a fresh pair of eyes to help your business…Baseline is available every step of the way.

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Years of Experience
New Restaurant Openings
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Gross Merchandise Volume
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Happy Customers
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Just A Few Companies I Helped Launch Concepts With​

Our Mission

We are a Chicago based company with deep roots in the restaurant industry. Our resources reach far and wide. Vendors, chefs, contractors, managers, and brokers are just some of the professional relationships we have throughout the country. Baseline’s mission is to work closely with restaurant operators and groups to create a positive and lasting plan of action. We have the foresight to take the information given, assess the set of circumstances, and execute on the highest level. There is no option but complete success in our mission.


"We had the good fortune to hire Baseline for one of our hotel-restaurant properties in Chicago. Martin instilled positive lasting changes and has a deep knowledge in the food & beverage industry. We will not hesitate to reengage him if the need arises."
Sanjay Patel - Partner
LXG, Level Hospitality
"I met Martin in 2014 and he helped our restaurant group to reorganize and structure before our sale. He helped us to operate on a higher level and bring in 30% more revenue within the first 6 months. Martin possesses the rare ability to execute both analytical and creative critical thinking. He’s a true professional and I couldn't recommend him enough."
Leon Toia
Former President of Leona’s Pizzeria Restaurants/ Toia Properties
Baseline helped me with two of my restaurants but most recently at Whiskey & Rhythm, an American retro-bar in Indianapolis. Martin is very knowledgeable about menu development, product resourcing, and overall business operations.
Teddy Gilmore - Owner
Whiskey & Rhythm